UI/UX
Mobile App Design
Case study
Problem Area
Project Brief
The dynamic lifestyle of bachelors in urban settings often leads to significant food wastage and spoilage. Due to busy schedules, limited culinary skills, and bulk purchasing habits, fresh ingredients frequently go unused, contributing to economic losses and environmental concerns.
To address this issue, we aim to develop a project that caters to the unique needs of bachelors, offering a convenient and sustainable solution to minimize food waste and promote responsible consumption.
01 Introduction
About Project
Defining the Problem
Market Research
User Research
Ideate
Wireframing & Prototyping
Usability Testing
Week 1
Week 2
Week 3
Defining the Problem
Market Research
User Research
Ideate
Wireframing & Prototyping
Week 1
Week 2
Week 3
Project Timeline
02 Process Followed
Secondary Research
03 Research
We know food wastage is a massive problem in India. We create
67 million
metric tons of food waste per annum, valued at INR 92,000 crore, growing at 8-10% yearly. And a significant share of this comes from restaurants.
of household waste, reported by United Nations Environment Programme (UNEP) Food Waste Index Report 2021.
India reports per capita
50 kg’s
In a 2019 survey by the Food and Agriculture Organization of the United Nations (FAO), bachelors were found to be one of the biggest culprits of food waste, alongside households with children and families.
04 Demographics
Target Audience
Targeting bachelors aged 18-25 living independently, our focus is on understanding and addressing the specific challenges related to food wastage within this demographic.
Who?
Because of their hectic schedules, limited culinary expertise, and the tendency to buy groceries in bulk, leading to unused fresh ingredients.
Why?
Understanding
User Behaviour
04 User Research
On average, how many times a week do you cook your meals at home?
36%
cooks 4-6 times per week
never cook meals at home.
12%
cooks food daily at home.
24%
2-3 times per week.
28%
25
Survey Responses
12
User
Interviews
12%
people likes to plan their daily meals instead of deciding beforehand.
What are the main reasons you think lead to food wastage in your household?
Overbuying groceries
37.5%
Lack of meal planning
41.7%
Expired or spoiled items
58.5%
41.7%
Cooking too much
Understanding
User Behaviour
Interview
Key Insights
Through the in-depth interviews, participants shared insights regarding their experiences. This data allowed me to gain a deep understanding of users behaviors & perceptions, also helped in identifying the challenges they face when it comes to food wastage.
Tossing out overcooked or unused food feels like a waste and leaves me feeling guilty. Finding ways to cut down on that would be a relief.
I can't seem to get rice right – it's quantity is either too less or more- achieving perfect quantity is just too much efforts.
Eating better is important to me. Having options that are good for me and taste great puts me in a good mood.
Juggling work and life makes me short on time. Simplifying cooking and cleanup would bring some balance and ease into my routine.
When I'm in a rush to cook, it really gets on my nerves. I need recipes that won't add to the stress.
After cooking, dealing with a pile of dishes is just annoying. If there's a way to make that easier, I'm all for it.
User Personas
05 User Research
Rishabh
Age- 25
Pains
Needs
-
Lack of cooking knowledge and incorrect portion sizes.
-
Issues with spoilage and overcooking due to inexperience.
-
Tends to cook only familiar dishes and forgets to add spices.
-
Overbuying groceries occasionally leads to wastage.
-
Requires easy and simple recipes suitable for beginners.
-
Desires exploration of new and diverse culinary experiences.
-
Needs guidance on proper portion sizes and spice control.
-
Aims for nutritious meals without excessive cooking time.
Supriya
Age- 23
-
Faces challenges in time management due to a hectic college schedule.
-
Decision fatigue on what to cook and managing proportions.
-
Limited knowledge about different vegetables for a healthy diet.
-
Requires easy and simple recipes that fit into a busy schedule.
-
Prefers pre-chopped ingredients for quicker meal preparation.
-
Seeks proper, nutritious meals to support well-being.
-
Desires variety to break the monotony of daily meals.
Needs
Pains
Kavita
Age- 22
-
Chopping vegetables is time-consuming and energy-draining.
-
Spoilage issues due to delayed consumption of perishables.
-
Cooking proper meals involves excessive time and utensil use.
-
Laziness often leads to opting for convenient, ready-made meals.
Pains
Needs
-
Prefers recipes that require minimal chopping and effort.
-
Seeks options for making multiple meals at once for convenience.
-
Desires recipes that use fewer utensils, reducing cleanup time.
-
Aims for variety without compromising on simplicity.
Feature Analysis
Competitive Analysis
07 Market Research
On-Demand Delivery
Subscription-Free Model
Diverse Menu Options
Affordable Pricing
Detailed Recipe Process
Fresh Ingredient Quality
Customization Capabilities
Application Features
Blue Apron
Hello Fresh
Kook
Pluckk
Product Goals
08 Ideation-Feature Listing
Streamline the cooking process for our customers, offering personalized meal kits that prioritize simplicity, ease of preparation, and minimal cooking time to accommodate their busy lifestyles.
Enhanced
Convenience
Provide a wide array of meal choices that cater to various dietary preferences, ensuring our customers enjoy diverse, flavorful, and nutritionally balanced home-cooked meals.
Diverse and
Nutritious Options
Create a vibrant community by engaging customers with educational content, cooking tips, and an in-app guide featuring post-delivery cooking alarms, fostering confidence and joy in the home cooking experience.
Customer
Engagement & Education
Commit to using sustainably sourced, fresh, and high-quality ingredients, emphasizing eco-friendly packaging to align with environmentally conscious consumer values.
Sustainable and
Fresh Ingredients
Information Architecture
09 Structural Design
User Flow
10 UX Flow
11 Ideate
Low- Fidelity Wireframes
#FCF8F5
#FAA74E
#070707
12 Color & Typography
Style Guide
Bento Style UI
#FFFFFF
#FFBB72
Aa
Open Sans
Sans Serif
7 Weights
Logo & Identity
13 Branding
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brings nutritious meal kits straight to your doorstep, making home cooking a breeze.
Eazeprep
Our homepage is your gateway to all the features that make healthy home-cooked meals easy and accessible.
Home Page
Explore
Browse our Explore page to discover a wide array of dishes tailored to your mood. Plus, simplify your search with our handy filters designed to match your preferences effortlessly.
On our product description page, you'll find everything you need: nutritional info, recipes, reviews, and ingredient lists. Plus, you can easily add delicious meals to your cart or wishlist!
Product Description
Let our AI bot assist you! Simply tell it your desired ingredients or the type of meal you're craving, and like magic, it will generate recipes tailored to your preferences.
AI Bot
Post Delivery - Recipe Instructions
We offer post-delivery meal kits with step-by-step recipe instructions and timers, just like having a cooking partner in your kitchen.
Simply schedule your order for a time and day that suits you best, and we'll deliver it hassle-free right to your doorstep.
Schedule your order
Track order & Cart
Add your favorite meal kits to your cart and have them delivered to your doorstep in just 30 minutes! Track your delivery every step of the way with all the necessary information at your fingertips.
At EazePrep, your profile has everything covered—from assistance and support to your favorite wishlisted items and the rewards you earn with every order, along with all the coupons you can enjoy.
My Profile
My Learnings
14 Reflection
-
Recognizing Real Issues: I've come to understand the importance of identifying the genuine problems users face in their environment.
2. Understanding User Flow: Observing how users navigate through the app has given us valuable insights into their behaviors and preferences.
3. Building a Strong Brand: It's essential to create a memorable identity for our app that sticks in users' minds long after they've interacted with it.
4. Addressing Pain Points: Designing the app with a focus on addressing user pain points ensures that our solution effectively meets their needs and enhances their experience.
Thank you for scrolling till end.
Affinity Mapping
06 Solution Mapping
User Needs/Pain Point
Users face challenges in estimating portion sizes, leading to unnecessary food wastage. They need a solution that helps them cook in appropriate quantities and give them step - by - step guidance of the process.
Balancing academic commitments with cooking is a struggle. Users need time-effective and straightforward meal options that fit seamlessly into their hectic study schedules, ensuring they maintain a nutritious diet without sacrificing study time.
Users seek cost-effective alternatives to expensive online ordering while avoiding the health drawbacks of daily takeout. They desire diverse, affordable, and nutritious meal options that break the monotony, making home cooking an appealing and healthier choice.
Possible Solutions
Our solution involves personalized meal kits featuring ready-to-cook ingredients. Each kit includes a step-by-step process brochure, and the recipe, complete with a timer, is accessible via our app post-delivery.
Streamlined Student Meals -
Pre-chopped veggies in kit-form, serving as a plate, with no preservatives and oil, with detailed nutrition information for a seamless study-living balance.
Introducing an affordable and diverse meal platform for users.